The Brief - I was commissioned for a branding project by a food processing company - Veggie Craft. Veggiecraft Food Pvt. Ltd. is one of India’s leading food processing companies.The company’s portfolio of brands consists of: Fresh Mushrooms, Canned Fruits & Vegetables, Frozen French Fries, Frozen Appetizers (Potato, Cheese and Mushroom Based), Indian Traditional Sweets (Frozen & Canned).
Vision - To unlock the huge potential of Indian Agriculture and vast human resources and canalize them to world markets.
My Challenge - To create a strong visual identity, for the brand to meet it’s goals and stand out in the market.